SUNIRA blends tradition with modern sensibilities to create haute couture in flattering cuts with delicate embroideries and stunning details using textiles made from luxurious natural fibers. The exquisitely designed classic outfits in vibrant designs, colors and styles charm in a fluid language of beauty, grace and culture. SUNIRA embraces diversity in its entirety—diversity of form, techniques, art and caters to diverse communities. Our silhouettes are an amalgamation of contemporary style, grace, and comfort resulting in the best look —- Anytime, Anywhere.

SUNIRA couture is a classical representation of traditions of hand-crafting. From handloom textile, hand-printing techniques, hand-embroidery to hand-stitching and hand-made packaging, the production life-cycle of a SUNIRA outfit remains rooted in traditional design crafts and customs with a strong respect for nature. The stunning outfits created by SUNIRA are a soulful blend of indigenous culture and finest craftsmanship with designs and patterns inspired by numerous forms of Indian art. It is our endeavour to take the needs of contemporary fashion to the craftsmen and bring the most resplendent version of the numerous crafts to people.

SUNIRA strongly believes in socially responsible business practices. SUNIRA is committed towards sustaining and reviving traditional forms of textile printing and crafts by providing steady and gainful livelihood opportunities to skilled artisan and weaver communities. SUNIRA also provides skill development training to unskilled women and empowers them with sustainable economic independence.