
Collections


After Dhun, where two musicians carried the sound of Kutch to Delhi, we became aware of the many others who could not. With GOONJ, we journeyed into the hamlets of the Kutch heartland — where sound is inseparable from soil, and where craft and culture still survive in fragile harmony.
Rooted in this heritage, GOONJ draws on Ajrakh block prints, festive silk brocades, and embroidered motifs that echo the region’s cultural vocabulary. Just as the sounds of the jodiya pava, surrando, morchang, or dhak fade, so too do these crafts — kept alive by artisans who weave, stitch, and print as both livelihood and legacy.
For the festive season, GOONJ presents silhouettes that move effortlessly from celebration to wedding — anarkalis, phiran kurtas, overlays, sarees, trousers, blazers, and dupattas layered in Ajrakh-inspired silks, brocades, and embroidery, designed with both comfort and luxury in mind.
OUR 'GOONJ' FAVOURITES


An ode to the rhythm of craft and melody of Kutch
Sunira’s pre-festive collection Dhun is a tribute to Kutch - to the artisans who keep alive the centuries-old craft of Ajrakh, and to the traditional instruments whose melodies once echoed across its valleys. The Jodiya Pava, Santar, and Morchang - rare and fading - carry the music of the land, just as Ajrakh, with its layers of pattern and dye, carries its heritage. Both are timeless legacies, both deserving preservation.
For us, Ajrakh has always been more than a textile - it is a rhythm we return to each season, reimagining blocks and colourways while honouring its roots in Gaji silk and natural dyes.
The silhouettes in Dhun stay true to Sunira’s most-loved styles - phirans, pleated kurtas, kaftan dresses, and shirt-kurtas with our signature ijars. For a festive mood, Ajrakh is elevated with intricate dabka and marori zari embroidery, adding richness and detail to each piece.
Every piece in Dhun is a song of heritage, every silhouette a rhythm of renewal - creating a symphony that binds past and present, craft and melody, silence and sound.
This is Dhun: the rhythm of Kutch, remembered and retold.
OUR 'DHUN' FAVOURITES
